" Cow chasers" is determined to become the "central kitchen" of Chinese and Western restaurants and restaurant chains, to provide uniform taste of beef products, and strive to achieve the effect of open source and cost saving for customers.

In addition to the traditional Western steak series, the brand continues to innovate and develop Chinese food, hot pot, barbecue and other beef products, including cowboy bones, which has led the restaurant market and won the industry consensus. Deep plowing in the upstream of the catering industry, and daily fishing port, Daironghe, real kung fu, Yum, Pizza Hut, Salia, Jiale and many other well-known brands of Chinese and Western restaurants to establish a good relationship, and was selected as one of the top ten steak brands in China.